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Ignite

Spark Your Fitness Journey

Starts September 22nd!

Are you ready for Change?

Do you feel like you’ve been stuck in the same cycle, starting, stopping, losing motivation?


Do you wish you had accountability to finally stay consistent?


Would you like the right support, available whenever you need it?

If you’re nodding along, you’re not alone and we understand.

At Maxx Life, we’ve helped thousands of people who felt exactly like you. And now, we’ve created a brand-new way to break through the barriers holding you back.

Introducing IgniteAI

IgniteAI is not just another fitness challenge. It’s a completely new concept, combining motivation, accountability, and expert knowledge with the power of AI.

Imagine having a super coach right at your fingertips, available 24/7, with answers to every question:

  • Not sure what to eat for dinner tonight? Blaze will help.

  • Wondering how many calories you should have? Blaze will tell you.

  • Curious about the “why” behind your training? Blaze will explain.

  • Have a food intolerance and want a fresh daily meal plan? Blaze will create one instantly.

  • Picked up a little niggle but still want to train? Blaze will design a workout that suits you.

  • Struggle with accountability? Blaze will check in with you daily.

The only thing Blaze can’t do… is cook your food for you!

Why Join IgniteAI?

Because it’s designed to work for everyone. Whatever your goal is, you’ll have the support to get there:

  • Do you want to get in shape for Christmas parties?

  • Do you want to feel confident and strong in your own skin?

  • Do you want to be the healthiest parent going into 2026, being able to keep up with your kids?

  • Do you want to become the fastest player on your team?

  • Do you want to build energy, strength, and confidence that lasts?

And best of all… you’ll do it in a supportive community where everyone has an equal chance of success.

How IgniteAI Works

IgniteAI is all about helping you achieve your fitness goals your way. Whether you want to lose fat, gain muscle, or improve overall health and fitness, our AI-powered chatbot, Blaze, is here to guide you every step of the way.

Step 1: Choose Your Path

🔥 Consistency Pathway

  • Train at Maxx Life 3 times a week and log this through our weekly form

  • Earn entries into weekly prize draws

  • Weekly winners get a £20 Maxxpresso voucher + a place in the Grand Prize Draw

  • Not looking to go down the Goal Path? Log 3 visits for 11 out of 12 of the challenge weeks and earn a place in the Grand Prize Draw.

💪 Goal Pathway (£30 Entry)

  • Have a 3D body scan and we will help you to set a realistic fat loss or muscle gain goal

  • Example: lose 5lbs in 12 weeks

  • At the end of the 12 weeks you will have a second 3D scan to check your progress

  • Hit your target → You’re entered into the Grand Prize Draw!

🎖️Both Pathways
  • If you are on our Goal Pathway and come to the gym 3 times a week for 11 out of 12 weeks you will have two entries into the Grand Prize Draw. 
  • Win one of the weekly draws? You’ll get a third entry!

Step 2: Get Support from Blaze
Our AI chatbot Blaze provides personalised coaching, motivation, and accountability 24/7, helping you stay on track no matter your goals. 

Step 3: Achieve Results & Earn Rewards
Track your progress, celebrate your wins, and see real results — with no progress photos, no voting, and no picking winners. Everyone has an equal chance to earn their way to the grand prize.

Step 4: Win the Grand Prize
Hit your goals or stay consistent, and you’ll be in the running for our grand prize of one amazing £1500 holiday voucher of your choice.

  • Weekly prize draws: Win Maxxpresso vouchers to fuel your journey

  • Entry into the Grand Prize Draw for a £1500 holiday voucher of your choice!!

  • Motivation, accountability, and community support all the way through

  • Exclusive access to Blaze AI, your personal 24/7 fitness coach

  • Flexible goal setting — choose consistency or progress

  • Weekly rewards to keep you motivated

  • Everyone has a chance at the £1500 grand prize

  • All within the friendly, supportive atmosphere of Maxx Life Gym

  • This is your moment to stay consistent, push your limits, and unlock a whole new level of motivation.

👉 Join IgniteAI today and let Blaze guide you to your best self!

IgniteAI Rules

Consistency Pathway

  • You must either use the gym and/or attend a fitness class three times a week.
  • Weeks run from Monday – Sunday and the weekly prize draw will take place on Tuesday of the following week (E.g. The challenge starts on Monday 22nd. If you workout/attend classes 3 times between the 22nd and the 28th you will be entered in to the draw that takes place on Tuesday 30th). 
  • You must fill out the form by 11pm on Sunday night each week. Entries after this time will not be entered into the draw. 
  • If you win a weekly prize draw you will be entered into the Grand Prize Draw.
  • You can enter the Grand Prize Draw by attending the gym 3 times for 11 out of 12 weeks of the challenge. You will only be entered in to the Grand Prize Draw if you have filled out 11 weekly forms.

Goal Pathway

  • You must have a 3D scan completed by the end of the first week of the challenge
  • The trainer that takes you for your 3D scan will help you come up with a realistic goal for you to complete over the 12 weeks of the challenge. To ensure fairness for everyone, you can’t come up with your own weight loss/gain goal.
  • Use of weight loss injections or steroids to assist you with meeting your goal are strictly prohibited. If you are using weight loss injections/steroids you won’t be able to take part in the Goal Pathway, however you can still take part in the Consistency Pathway.  

Use of Blaze AI Chatbot

  • Blaze has been trained to assist you with completing your goals, staying consistent, keeping motivated, nutrition advice and exercise advice. It has not been trained on medical information and won’t be able to help with any medical advice or information.